Toda Quarta Feira, or in English ”Every Wednesday” is a weekly event we encountered on our trip to Goiânia. It is an event that invites Hostel 7 Goiânia’s guests, together with people from the local community to enjoy an evening with live music, dance, local food and beer as well as local handicraft and even tattoo artists. The artists and small businesses that participate varies from week to week but it always features the locally brewed beer from ”Columbina”.
History of ”TQF”
The event started when a few friends of the hostels manager realized how little was going on in the district of Setor Bueno in Goiânia during the week. They also realized they had the perfect venue at the hostel to house a weekly party, where they could invite their friends to mingle and connect with the guests of the hostel.
How to promote this kind of event
In the start they didn’t quite grasp the potential of the event so they simply started to invite by word of mouth. But later on, when they started to build their reputation with the local community and gain popularity with the guests. They decided to start involving local businesses and artists to try make it a more complete evening that could potentially draw a bigger crowd.
Today they mainly promote the event to their many followers on Facebook and Instagram.
Some examples of activities:
- Karaoke night
- Concerts from local musicians
- ”Feirinha” (a small fair with local artisan products)
- Game night
- Cake night
- “Rock & Pizza”
- Art exposition
- Open stage night