Collaborate with local language schools to arrange events
Engaging your local community is important in running a hostel. There are many great ways to do this.
One example from Rio de Janeiro in Brasil, is a cooperation between a local language school and Mango Tree Ipanema Hostel. Together they have started a partnership where the language school can use the facilities at the hostel to arrange different events. They have hosted everything from beach clean-ups to events making lunch for homeless. Not only does it give the school a place to gather everyone, but it also creates awareness for the guests at the hostel. In addition, giving them the possibility to join the efforts.
The school and hostel have also made an agreement where the students at the school stop by the Mango Tree bar every Thursday after class. Imagine all the different languages walking the halls of hostels and how beneficial this is for a language school. What better way to learn a language than by speaking it? And what a better way to find international people than at hostels?
This is very simple. All you have to do is reach out to your local language school and show them how a cooperation is beneficial for both sides.